We have attended again to the International Conference on Logistics, Informatics and Service Science (LISS 2013), in its third edition held in Reading (UK). There we have presented a paper about how some elements affect to the perceived media richness.

Armengol, X., Fernandez, V., Sallan, J.M. and Simo, P. (2013). Effects of self-regulatory focus and the dimensions of social influence on the perceived media richness. International Conference on Logistics, Informatics and Service Science (LISS 2013). University of Reading (UK).

Abstract: There are a large number of theories that explain the process of choosing a communication medium in organizations. The theory of the expansion channels suggests that the perceived richness of a communication medium is contingent upon the knowledge-based experiences of organization members. Likewise, the regulatory focus theory also suggests that individuals behave differently when experiencing different self-regulated states. This research aims to analyze how the kind of self-regulatory strategy (promotion and prevention) and the dimensions of social influence affect the perceived richness of a communication medium.

Keywords: organizational communication, channel expansion theory, regulary focus theory.

I attach a video with the presentation.